According to the blogs I read – we absolutely must have a boat business card!
Naturally when you are travelling around you will meet lots of people. If you are anything like me, as soon as you are introduced to someone you will immediately forget their name. If you are anything like Andrew you will think you remember their name, and very confidently go calling them by the wrong name…
How nice then to be able to hand over a reminder to people – your boat name, your names and contact details, perhaps a link to your blog, and where you come from.
Some people include photos of their boats and themselves which is also handy for that face to name recognition thing.
However before you can go about designing a boat business card you might like to get a logo designed.
The Logo – Creating Your Brand
I ended up going to Fiverr and for just USD$5.00 I got two cool logo’s designed!
You can look through portfolios from hundreds of different graphic designers, and find something you like, then go through to them with some details of what you are wanting. It took a couple of days to get mine back.
I have taken the smaller one and have made some letterhead paper. I have printed some out and have also got it saved as a word document so we can use it for writing letters.
I will also use the design for getting our boat name stickers for the hull.
Some countries require an official boat stamp on entry documentation. Particularly in Asia apparently. I used a local company to design and produce a self inking stamp for us. I just sent them the logo as above and an example of another stamp I had seen and like the look of and this is what they came back with.
I got it in blue ink. It looks pretty cool! It cost about NZD$45.00 to design and produce.
Even if we don’t need to use it for official stuff, I think it will be quite fun to stamp envelopes, books, charts, cards etc with it.
Boat Business Cards
I had an ad pop up on the internet from Vista Print offering free business cards. So of course it didn’t turn out to be free for some reason, but for NZD$27.00 I have ordered 500 business cards with our logo, names, blog and email address and home port on there.
I think they are a bit plain, and I have seen much fancier and colourful designs, but hey it’s a start and kind of fits in with the rest of the ‘brand’ for now. Perhaps once we get the boat we can add a photo of that and or us to the back to brighten it up a bit.
Of course if you have got a printer you could also easily make your own too.
Here are some other examples of boat cards.
Ellen had her cards made at Staples for USD$9.99 for 500 cards. I think they look awesome. Click the link above to see Ellen’s post about getting her cards made.
Check out Chris & Wade’s other great branding tips in the comments below.
John Glennie survived an incredible 119 days adrift in his upturned trimaran the Rose-Noelle. If you haven’t read his book yet “Spirit of the Rose Noelle“, then you should get your hands on a copy – its brilliant. John got his cards from Vista-Print too but 500 only cost him $9.99! Bargain.
Anyway let me know what you think and if I am missing some other key boat stationery. If you are happy to send me a picture of your boat stamp/logo/business card, I will add it on to my post as above so people can get some other ideas of designs too – just email it through to email@example.com – 🙂
I have now also purchased a portable printer for the boat. There were a few options to choose from. Click here to read about which one I chose.